Line and Brand Extensions

The established success of our magazine brands enables us to develop new businesses by creating branded magazine related products (so-called line extensions) and other branded products that are not directly related to magazines (so-called brand extensions).

Line- and brand extensions add value to our brands. The editorial staff of our magazines creates new products independently, but also in close co-operation with third-party business partners. Examples include magazine specials, books, agendas or consumer fairs, but also bed linnen, make-up, discount cards, paint lines, furniture, bank loans or retail discount cards.