Media

Sanoma Magazines is the fourth largest consumer magazine publisher in Europe (ranked according to net sales 2007). We publish over 300 consumer magazines in thirteen countries.


Several of our magazines have grown into real media brands. They serve as the basis for our line and brand extensions. Examples of these line extensions are books and magazine specials with the brand name of one of our magazine titles for instance. Sometimes we even use our media brands to endorse products that are not brand related, like wallpaper branded with one of our media brands.

A third leg of our net sales are generated by our digital media. In almost all of our countries we publish several websites, either magazine or non-magazine related. We are increasingly experimenting with other digital media as well. Examples of these are Story TV in Hungary, an entertainment cable channel, or the multitude of mobile sites we are launching rapidly.